Eco-Friendly Mascara Brush: The Industry's First Post-Consumer Recycled Fiber Filament

30 Oct 2023
GEKA GmbH

GEKA is a leading manufacturer, supplier, and wholesaler of innovative, high-precision beauty application solutions including mascara, lip gloss, concealer, micro brushes, and beauty tools.

Welcome the industry's first post-consumer recycled fiber filament the rebornBRUSH!

The rebornBRUSH is made up of up to 65% PCR-PBT material fiber while still incorporating GEKA's HYPNO Technology.

HYPNO Brush cuts provide more profile for more volume, featuring up to 8 cut edges and horizontal brush grooves.

The fiber amplifies great separation and lengthening results. The pointed conical tip accentuates even the smallest lashes in the corner of the eyes and the bottom set.

Find the rebornBRUSH in different strengths depending on individual needs and preferences.

For more information contact GEKA

phenomenalGLOSS: Order me today, fill me in 10 weeks!

The phenomenalGLOSS is one of the included models in the 10 week lead time program, that provides a reliable and versatile design for lipgloss or lip-related products. Complete with a doe foot applicator and cylindrical shape, its special feature is that it can be made of PET and also PCR PET depending on individual preference.

stunningLADY Mascara Packaging: Iconic Shape and Eco-Friendly Materials

Meet stunningLADY, a mascara model using an iconic cigar shape with a filling volume of 12ml. Choose your material of PP or PCR PET, your preferred brush applicator, glamorize the outside and enjoy a 10 week lead time.

GEKA receives fourth consecutive EcoVadis Platinum Sustainability Rating

Proving itself a frontrunner in creating positive impact on the planet and society in cosmetics, GEKA has been awarded its fourth consecutive Platinum Sustainability Rating from EcoVadis. This result places the high precision cosmetics application expert within the top 1% of assessed companies, demonstrating that ground-breaking beauty products needn’t cost the earth.

GEKA's new Lip and Face Applicator: The miniBLENDER

miniBLENDER is GEKA's latest applicator, an eye-catching one component applicator that uses the soft beveled tullip shape, ideal for lip and face application. Thanks to this special design, the formulation can flow into the reservoir zone. This allows a very easy handling and quick, clean make-up results.

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

40th Anniversary of GEKA's Block Building System For Cosmetics

Since 1983, GEKA has been offering an extensive product line, for rapid product launches and price-sensitive budgets. The modular range of colored cosmetic packaging for liquids features more than 1,200 items, offering limitless possibilities for combining bottles, caps and applicators.

L'Oréal Paris Partner with GEKA for Telescopic Lift Mascara

The L'Oréal Paris Telescopic Lift Mascara impresses all with its unique packaging design and a deep black lash look that visually lengthens the lashes. The customer-exclusive packaging was specially designed and manufactured by GEKA for L‘Oréal, and special tools were even created to realize the desired result.

GEKA's Shadow Printing Nominated For The Innovation and Trends Award for MakeUp Paris 2023

GEKA joins MakeUp in Paris 2023 on the 14th and 15th June, with one of its recent sustainable innovations, Shadow Printing, nominated for the Innovation and Trends Award. Shadow printing is the new sustainable printing technology at GEKA that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics.

Discover GEKA's New Collection "Deserve" at MakeUP in Paris 2023

Global cosmetic packaging manufacturer GEKA joins MakeUp in Paris 2023 on the 14th and 15th June. You can meet the team at Booth J20 where GEKA will showcase its latest cosmetic innovations including the new collection "Deserve".

GEKA's Micro Bristles: Hygienic, Precise and Reduced Product Waste

GEKA has expanded its portfolio of hygienic, precise applicators by introducing ready-to-go solutions such as Micro Bristle Technology. The bristles do not spread, and thanks to adjusted rigidity and perfect resilience, they can also reach hard-to-access areas.

New Printing Technology: Shadow Printing

Shadow printing is the new printing technology at GEKA that is an innovative and sustainable decoration technique that avoids any additional usage of foil or ink. It delivers striking surface finishes for packaging, helping customers achieve perfect brand aesthetics for combination of matt and shiny surfaces. his decoration technique is incredibly flexible, allowing complex customized elements and patterns to be applied to bottles or caps.

Bi-Injected Mascara Brush Technology at GEKA

Customizable color options, faster applications, quick pay-off, maximum volume and 100% guaranteed brush quality with camera-monitored production, GEKA was the first to market with bi-injection brushes and has sold over 2 billion bi-injected brushes.

GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume

GEKA presents its bi-injected mascara brush lashDIVINE, that has been designed for quick pay off and maximum volume. This two-material brush delivers extreme volume, with the stiffer core material providing stability while the outer bristle material catching each lash.

medmix continues expansion in Asia with a strategic acquisition for its Beauty segment in China

In line with its local for local growth strategy in China, medmix has signed an investment agreement to acquire a majority stake in Guangdong Qiaoyi Plastic Co. LTD, a beauty manufacturing business in Shantou. This latest acquisition will strategically position medmix as a player in the Chinese beauty sector, the fast-growing second largest cosmetic products market in the world.

GEKA outpaces industry across key CDP rankings

medmix Beauty brand GEKA has once again been recognized by the CDP for its global sustainability initiatives, earning an industry-leading B rating for its efforts to reduce climate change. The CDP reports cover the company’s actions and objectives to promote sustainability and water security among other activities, providing transparency for the company’s customers and suppliers.

GEKA earns EcoVadis Platinum sustainability rating for third year running

Reinforcing its drive to create a greener beauty industry, GEKA has been awarded its third Platinum rating for sustainability by EcoVadis. A leading provider of high precision cosmetics application solutions, medmix Beauty brand GEKA continues to demonstrate leadership in its sector as part of the top 1% of companies assessed.

Create wonderful lashes with GEKA’s new FAN C Brush

The new molded brush is specially designed to spread the lashes and features 2 application zones. Bristles can now be found at the brush tip, making them ideal for sharp separation and precise final touches.

Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes

GEKA's twisted wire brushes can be precisely tailored to the required application, thanks to the wide range of unique manufacturing methods used. Meet 5 of GEKA's patented twisted wire mascara brushes; Siam Brush Cut, Sepa Technology, Hypno Brush Cut, Multi-Benefit brush and Hybrition Technology.

GEKA receives the Blühender Betrieb "Blooming Business" award

GEKA has received this award from the Bavarian State Ministry for Environment and Consumer Protection within the scope of the "Blühpakt Bayern" for its flower- and bee-friendly outdoor areas.

MEDMIX appoints Oliver Vogel as new Head of GEKA

MEDMIX, a global leader in high-precision delivery devices, appoints Oliver Vogel as new Head of its Beauty brand GEKA, effective October 1st, 2022.

GEKA Elgin repeats success with EcoVadis Gold medal for sustainability!

For the second year running, the EcoVadis assessment places GEKA Elgin in the top 5% of all facilities assessed, with the site receiving a Gold Medal rating for sustainability.

GEKA's Natural Mascara to reduce your CO2 footprint

GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis. Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.

Lancôme chooses GEKA to make its latest concealer

GEKA was chosen by the prestige brand Lancôme to make its latest product: Complexion Idole Ultra Wear All Over Concealer by using a shatterproof plastic that is reminiscent of glass.

GEKA partners with Cheekbone Beauty Cosmetics to produce Mascara and Brow Gel packs

The indigenous-owned sustainable cosmetics brand from Canada has partnered with GEKA to produce the Sustain Brow Gel and Sustain Mascara.

Inika Organic’s voluminous mascara with GEKA

GEKA designs an effective mascara pack for voluminous application with Inika Organic, using deltaFIBER technology. The eye-catching pack has a matt satin finish with a clear lacquer, blending together matt and gloss effects.

GEKA partners with Makeup By Mario for Master Hold Brow Gel

The Master Hold Brow Gel uses long fibers of the EOS brush to reach brows directly at the root and short fibers to ensure definition of each individual lash.

GEKA Releases its First Sustainability Report

As a part of medmix, a global leader in high-precision delivery devices, GEKA (medmixBeauty) is releasing its first Sustainability report, outlining the commitment to and progress towards the company’s sustainability goals.

GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"

Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.

Discover the Hygienic and Highly Precise Micro Bristle Applicators from GEKA

GEKA has expanded its product portfolio of hygienic, precise applicators by introducing ready-to-go solutions with micro bristle technology.

GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating

GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.

GEKA Brow Duo in the Color of the Year 2022

GEKA converts the latest beauty trends into products ready for sale- look at the Brow Duo brush in 2022's Color of the Year.

Best Performing Mascara Showcase at MakeUp in LA

GEKA’s best performing mascara combinations are showing up at MakeUp in Los Angeles: Advanced liquid cosmetics applicators and full-service approach guarantee the perfect beauty application solution for your unique needs.

Abigail Mackay
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Created 30 Oct 2023
Modified 19 Oct 2023
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GEKA GmbH

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