GEKA Presents the New Trend-Based Beauty Collection "Soul Craver"

21 Jun 2022
GEKA GmbH

‘Soul Craver’ is a beauty collection that shows how market trends can be transferred into products, application performance, decoration, and product appearance. Inspired by a beauty trend for autumn/winter it comes with new ready-to-go solutions and high-performing cosmetic applicators.

BEAUTY TREND FALL / WINTER 2022 / 23

The heat of the trend is all about hyper-sensualism, introversion, self-optimization, and nourishing. As we learn to respect our body more and more – the vehicle that carries us through life – we start to develop a protective and-, caring attitude towards ourselves, towards the others, and towards nature. By protecting nature, we are protecting ourselves and future generations.

ALL IN ONE MASCARA

GEKA’s magicEYES brush:

EOS fibers for heavenly separation and optimized volume effect
HYPNO cut with 3 grooves: Bulk reservoir zones for extra volumized lashes
Ideal bristle configuration for lash lengthening from roots to tips

The brand-new cigar shaped packaging appears metallized with GEKA’s reliable click-close mechanism.

Formula: Clean, vegan, not tested on animals. Received 100/100 points at YUKA certification.

LASH & BROW SERUM

GEKA’s definitionLINER:

Soft as a brush, precise as a nylon applicator
Multi-benefit applicator for brows & lashes
Easy adjustment of line thickness for maximum control

The mini-sized packaging is molded with glossy masterbatch and refined with in-house silk screen printing.

Formula: Vegan, free of parabens, not tested on animals, serum with growth ingredients.

Tip GEKA’s READY-TO-GO-SOLUTIONS:
The all-around worry-free package: we offer fully finished, shop-ready solutions from the production line.

LIPS & CHEEK

GEKA’s sexyLIPS applicator:

Extra flexible design
Tapered shape for precise and pointed application
Even make-up finish & easy contouring

Brand-new packaging suitable for lip & facial makeup: Heavy walls for an unmatched glass look, GEKA’s click-close mechanism for high-quality. Matt cap lacquering.

Formula: Clean, vegan, not tested on animals, enriched with vitamin E.

TRAVEL SIZE MASCARA

GEKA’s magicEYES brush:

EOS fibers for heavenly separation and optimized volume effect
HYPNO cut with 3 grooves: Bulk reservoir zones for extra volumized lashes
Ideal bristle configuration for lash lengthening from the roots to the tips

Travel-sized packaging in cigar shape is molded in metallic masterbatch. Thanks to the big bottle neck, it can cover the same big brush as the full-sized version and appears with GEKA’s click-close mechanism.

Formula: Clean, vegan, not tested on animals. Received 100/100 points at YUKA certification.

Masterbatch Excellence: Fascinating Decoration Without Additional Coating

GEKA now offers metallic masterbatch with extra high-gloss pigment. The exclusively developed metallic chrome masterbatch uses an innovative type of metallic pigment to achieve real chrome surfaces. In addition, there is also the flip flop masterbatch, where the color changes depending on the lights. Decorating with masterbatch effects is an ideal alternative to time-consuming multi-step decoration.

GEKA Expands Global Footprint With Major Investments On Brazil Site

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GEKA’s Best-Performing Eyebrow Combinations

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Material Breakthrough! Bulk and Formulation Compliant PCR-PP for Cosmetic Packaging

This latest advancement saves 75% of CO2 emissions when compared to virgin PP and includes a minimum of 95% recycled content. Even with all these eco-friendly features, this new material offers unprecedented color brilliance with a spectacular visual effect such as metallic, pearl, chrome and multi-color, with the possibility of deep piano black.

Perfume Gel Applicator - Where sensuality meets gracefulness

The uniqueness of our on-the-go fragrance packaging is evident through the combination of matte and shiny shadow printing as well as shiny silver hot foil printing. GEKA's micro-bristle applicator fusion-APPLICATOR is ideal for a hygienic and precise application that can be applied throughout the day. The applicator is made of 50 delicate micro bristles with a bristle diameter of 0.08 mm2 at the tip. The bulk reservoir zone in the middle of the applicator is ensuring the perfect dosage of the perfume gel.

Meet GEKA's new featherBRUSH

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The New Micro Bristle Applicator- preciseBLEND

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GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

phenomenalGLOSS: Order me today, fill me in 10 weeks!

The phenomenalGLOSS is one of the included models in the 10 week lead time program, that provides a reliable and versatile design for lipgloss or lip-related products. Complete with a doe foot applicator and cylindrical shape, its special feature is that it can be made of PET and also PCR PET depending on individual preference.

stunningLADY Mascara Packaging: Iconic Shape and Eco-Friendly Materials

Meet stunningLADY, a mascara model using an iconic cigar shape with a filling volume of 12ml. Choose your material of PP or PCR PET, your preferred brush applicator, glamorize the outside and enjoy a 10 week lead time.

GEKA receives fourth consecutive EcoVadis Platinum Sustainability Rating

Proving itself a frontrunner in creating positive impact on the planet and society in cosmetics, GEKA has been awarded its fourth consecutive Platinum Sustainability Rating from EcoVadis. This result places the high precision cosmetics application expert within the top 1% of assessed companies, demonstrating that ground-breaking beauty products needn’t cost the earth.

Eco-Friendly Mascara Brush: The Industry's First Post-Consumer Recycled Fiber Filament

Welcome the industry's first post-consumer recycled fiber filament the rebornBRUSH! The rebornBRUSH is made up of up to 65% PCR-PBT material fiber while still incorporating GEKA's HYPNO Technology. HYPNO Brush cuts provide more profile for more volume, featuring up to 8 cut edges and horizontal brush grooves.

GEKA's new Lip and Face Applicator: The miniBLENDER

miniBLENDER is GEKA's latest applicator, an eye-catching one component applicator that uses the soft beveled tullip shape, ideal for lip and face application. Thanks to this special design, the formulation can flow into the reservoir zone. This allows a very easy handling and quick, clean make-up results.

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

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40th Anniversary of GEKA's Block Building System For Cosmetics

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L'Oréal Paris Partner with GEKA for Telescopic Lift Mascara

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GEKA's Shadow Printing Nominated For The Innovation and Trends Award for MakeUp Paris 2023

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Discover GEKA's New Collection "Deserve" at MakeUP in Paris 2023

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GEKA has expanded its portfolio of hygienic, precise applicators by introducing ready-to-go solutions such as Micro Bristle Technology. The bristles do not spread, and thanks to adjusted rigidity and perfect resilience, they can also reach hard-to-access areas.

New Printing Technology: Shadow Printing

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Bi-Injected Mascara Brush Technology at GEKA

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GEKA’s lashDIVINE Mascara Brush: Quick Pay-off, Maximum Volume

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GEKA outpaces industry across key CDP rankings

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GEKA earns EcoVadis Platinum sustainability rating for third year running

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Brush Cuts and Grindings: Meet GEKA's patented twisted wire mascara brushes

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GEKA receives the Blühender Betrieb "Blooming Business" award

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MEDMIX appoints Oliver Vogel as new Head of GEKA

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GEKA's Natural Mascara to reduce your CO2 footprint

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Lancôme chooses GEKA to make its latest concealer

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Abigail Mackay
Product Info
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Created 21 Jun 2022
Modified 21 Jun 2022
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